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  IMC NCR News for May 2004 
In This Issue:
  • What's New This Month
  • May - Speaking as Expertise
  • Professional Development
  • Membership/Mbr Services
  • Marketing/Business Devt
  • IMC USA and IMC NCR News
  • IMC NCR Website
  • Member Resources
  • Join IMC-Develop Your Skills
  • Greetings!

    Starting with the 2004 North American Conference for Management Consultants in Nashville (May 2-4), IMC USA, the National Capital Region chapter, and our partners continue to provide services and resources on behalf of members to help them "Get Smart, Get Friends, and Get Business."

    What's New This Month

    • 7 new IMC National Capital Region members
    • Baltimore breakfast group meets May 21
    • May 22 - Third Annual IMC NCR Golf Outing at Renditions Golf Club
    • IMC NCR members elected to national office at 2004 North American Conference for Management Consultants (Nashville, TN - May 1-4, sponsored by IMC USA)
    May - Speaking as Expertise

    Speaking As Part of Selling Your Expertise. Do you want to learn how to get more business or leverage current business by adding speaking to your portfolio of services? Recent market research shows that "expertise" is the new imperative in today's competitive market. So what does that mean for a consultant? More and more clients are seeking out and hiring individuals who not only provide consulting services, but also speak and write in their areas of expertise.

    During this interactive session you will learn the pitfalls and success stories of several "expert" speakers concerning: (1) Topic Development. (2) Platform Mechanics, and (3) Presenting and Performing. Whether you are just thinking about it, or you already speak as well as consult, you will find this session informative. As a bonus, attendees will be given access to approximately 50 articles written by professional speakers and to useful handouts and checklists developed by Dr. Cassidy.

    Dr. Joan Cassidy CMC, President, Integrated Leadership Concepts, Inc., has often been referred to as a true "Renaissance Woman." She is a Certified Management Consultant, executive, professor, professional speaker, and author. She attributes her success to the fact that she has held leadership positions in both the public and private sectors for over 25 years. Twelve years ago she founded Integrated Leadership Concepts, Inc. Since then she has used "whole-brain" concepts to help Fortune 500 companies and other organizations improve productivity, quality and customer satisfaction. (more on Dr. Cassidy or ILC).

    More details about the program and speakers can be found on the IMC NCR website.

    Summary of Last Month's Program. In April, Valerie Graff talked about "Consulting is More Than Just the Deliverable: Effective Project Implementation. She explored how clients hire you to help them do better -- whether through improved program management, information technology, accounting systems, or training. Rather than just do an analysis and leave, Valerie showed us that, while it's important to define clear outcomes and give our best expertise, we (and our clients!) succeed when our clients actually implement our projects, which we are in a unique position to influence.

    Register online now for this month's program »

    Professional Development

    Upcoming Monthly Chapter Programs
     
  • June 10 - Change Management: Appreciative Inquiry
  • July 8 - CEO Panel - What We Look For in a Consultant
  • August 12 - Selling Professional Services
  • September 10 - Alan Weiss
     

    Ethics Watch. This month we give you a few well-worn quotes relating to ethics reprinted from the newsletter of the Institute for Global Ethics, Camden, Maine.

     

    • "When money speaks, the truth keeps silent." -- Russian proverb
    • "Education is what remains when we have forgotten all that has been taught." -- Lord Halifax (English statesman and diplomat, 1881- 1959)
    • "We ought always to deal justly, not only with those who are just to us, but likewise to those who endeavor to injure us; and this, for fear lest by rendering them evil for evil, we should fall into the same vice." -- Hierocles (Egyptian philosopher, student of Plutarch, 5th century BC)

    I'd like some more information on IMC NCR workshops »

  • Membership/Member Services

    New Chapter Members. Please welcome 7 new chapter members: Joan Berkowitz, Faras Berkowitz & Co. (Washington, DC); Karen Buehler, KL Buehler Consulting (Arlington, VA); Nancy Gober, Key Marketing Ltd (Martinsburg, WV); Susan Hahn (Arnold, MD); Elizabeth Mariani (Washington, DC); Ileri Ogunfiditimi, Metro Real Estate (College Park, MD) and Robert Simpkins, Global Crosswinds, LLC (Washington, DC).

    Baltimore Network Group. On April 16, the IMC NCR-sponsored Baltimore consultant's network group held its second meeting. At the April breakfast, we reviewed emerging trends in the consulting business in the Baltimore/Central Maryland region. We also have developed an informal partnership with Business Division of the Howard County Community College.

    We will have our next meeting on Friday, May 21, from 8:00-9:30am, in Room 230 in the ILB building on the HCCC campus in Columbia, Maryland. The Baltimore group plans to meet monthly on the third Friday of the month, to explore ideas for programs and activities, to network, and to discuss topics of common concern. At the May breakfast, a representative from HCCC will talk about their activities and their new entrepreneurship program. If you plan on attending, please email Beth Bloomfield or call 410-626-6008. Please note there is a Starbuck's on the 1st floor of the ILB building where you can get coffee and pastries before the meeting, starting at 7:30am. There's plenty of parking in the lot right next to the ILB building.

    2004 IMC NCR Golf Outing. The Chapter is making plans for our Third Annual Golf Outing in May of this year. Our plan is to gather on May 22nd, at Renditions Golf Club in Davidsonville, MD, and make this a routine annual event - in preparation for our hosting of the May 2006 North American Conference for Management Consultants. If any of you have had the pleasure of playing the course, you'll know that it's a combination of some of the more famous golf holes in the world. (You have to see their "rendition" of Augusta National's "Amen Corner" or the 17th at Sawgrass, yep, 132 yards over water to an island green...) If you'd like to be included in the event, please let our outstanding Events Executive, Harold McDonald CMC, know (mcdonajh@aol.com).

    I want to join IMC NCR or I know a prospective member I'd like to introduce to IMC NCR »

    Marketing/Business Devt

    International Consulting. Going global doesn't just have to be for major consulting firms. Small firms have the same types of opportunities as large firms - it just requires a serious focus and a diligent effort to uncover them. There are several places to start your search, such as the International Trade Center, which is housed in the Ronald Reagan Building in downtown Washington. It hosts trade shows and meetings, houses firms with international practices, and the US Center for World Trade, which has information on industries, activities, and organizations involved in international business. Also, several IMC NCR members do international work, including John Strawhorn, Cathy Silverstein, Ray Suarez, Tim McNamara, and Grant Davies, among others.

    Taking Flight With Your Practice. IMC USA has completed its professional development offering targeted at improving your consulting marketing skills. Taking Flight with Your Practice: Client Focused Consulting Practices is an interactive multi-week program where you work with others to develop a marketing plan for your business, and benefiting from the wisdom and perspective of peers taking the program with you. Part One - Developing the Engagement - covers strategy, marketing, selling, proposing and professional conduct and ethics. Part Two covers delivering and disengaging from the client.

    This correspondence-based workbook provides a framework for marketing and selling your consulting services. It has proven popular with individuals repositioning a consulting practice and with smaller firms seeking a good training and orientation program for their consultants. IMC NCR will provide group and mentoring sessions around this framework starting later this year. Measurable one-on-one client simulations help you refine your client and selling skills when you choose the mentoring program while you gain feedback from experts and peers alike. Those who are interested in this program should contact Karen Buehler, Chair of IMC NCR Continuing Professional Development.

    See additional marketing resources on the IMC NCR website »

    IMC USA and IMC NCR News

    Member News. John Haecker's article Delivering Bottom-Line Results >From Training - Through Coaching was published on HR Executive Magazine's Web site February 9, 2004. The article is about how executive education programs can deliver stronger results by using coaching to supplement training. John was also interviewed on this topic in the February 2004 print edition of HR Executive.

    Dr. Joan Cassidy recently presented a paper, "Is Distance Education Right For You?" at the Maryland Distance Learning Association (MDLA) Annual Conference. The paper was based on the results of research she conducted on several of her on-line education classes for the University of Maryland University College. A portion of the paper and her instrument to identify essential competencies for successful on-line learning was published in ASTD's 2004 Training and Performance Sourcebook.

    IMC NCR members Elected to National Office. IMC USA held its annual conference in Nashville this week and elected two chapter members to national office. Baldwin Tom CMC will serve as 2004-2006 IMC USA Board Chair, and Mark Haas CMC will serve as Vice Chair. Other IMC NCR members involved in strengthening the national organization include, Dave DeBaugh CMC, Bryan Peregoff CMC, Gene Razzetti CMC, Dave Rogers CMC, and Harry Feely CMC.

    Click here if you have news to share or would like to be featured in this newsletter »

    IMC NCR Website

    Are You Findable on the IMC NCR Website (updated monthly)? You may or may not be surprised at how much consulting business comes from web searches, including those through IMC NCR. See most searched for terms. We maintain two lists: (1) search terms visitors used in the site search engines and (2) based on those searches, whose consultant directory profiles visitors clicked through to view. Updates May 3, 2004.

    IMC NCR Website Traffic Skyrockets. Increased site marketing and interest in IMC NCR by prospective members and businesses has more then tripled site traffic over the past few months. We are getting more than 3,000 unique visitors per month, well over our target of 2,000 for 2004 (and compared to our actual traffic of an average of 1,000/month for 2003). Visitors come from 46 countries, increasing numbers of visitors are coming from search engines, and more people are looking for specific consultants or consulting expertise (chapter member James Dalkin wins this month's "most popular consultant" prize with 67 specific searches for his name that brought visitors to the IMC NCR site).

    Example of a Good Website. The site of a new member, Joan Berkowitz, from Farkas Berkowitz & Company, is a good example of simple, clear presentation. The virtual company provides design, construction, and operational services for government and industry and regularly looks ofr experienced consultants to staff its projects.

    Member Resources

    Book Review. Our education doesn't stop when we leave the client's offices. Reading books about consultants, the consulting process, or management and busness in general is critical to keep our perspective fresh and our skills sharp. McKinsey's Marvin Bower: Vision, Leadership and the Creation of Management Consulting, by Elizabeth Haas Edersheim (Author) is one such book, reviewed by Michael E. Cohen CMC.

    This is a truly outstanding book. It is very well- written and thoroughly presents the principles and experiences that made Marvin Bower one of the giants of management consulting. Even with 30 years experience in management consulting, I learned a great deal about client relationships and other aspects of consulting. Marvin Bower was truly a remarkable leader. For skills and ethics in management consulting, he rates at the top.

    The only negative about the book is that it's not balanced. No one is perfect- not even Mr. Bower or McKinsey- as the author might have you believe. And I don't think Mr. Bower was quite the non- autocratic and non-hierarchical leader as the author and others have asserted. Firing a partner because he was doing work for one client that didn't deal with "major problems;" firing an associate and ordering him to leave the firm and building in 30 minutes for a lapse in judgment (albeit a significant one); and putting the fear of God in associates if they were seen having a social rather than a business lunch or if they wore argyle socks sounds pretty autocratic to me. Even if he encouraged dissent in staff discussions.

    Also, I don't agree that Mr. Bower was the founder of professional management consulting. I believe Ed Booz of Booz, Allen and Hamilton was. Of course, as a former Booz Allen partner, I may be biased. Notwithstanding the above criticisms, this is one of the best books I've ever read. (4 out of 5 stars.)

    Join IMC-Develop Your Skills

    IMC USA Mission: To promote excellence and ethics in management consulting through certification, education and professional resources.

     

    IMC NCR Mission: Get Smart, Get Friends, and Get Business

     

    Join IMC. If you're satisfied that IMC is the right professional organization to help you "Get Smart, Get Friends, and Get Business," then join IMC online. You will become a member of IMC USA and may affiliate with any US chapter at no additional charge.

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